Why 3G WCDMA cottage will be the first in the field, not in the TD-SCDMA (hereinafter referred to as "TD") or the field of CDMA? Fu-liang, according to senior analyst, which to some extent the number of users with the relevant standards have a great relationship.
Fu-liang, a cottage confidential must go through three stages before the appearance. The first stage is the initial establishment of the network, this stage can only use centralized purchasing. For example, the previous stage of TD commercial trial will belong. At this stage of the terminal stage of the production companies on the sidelines, and because small-volume, high cost and lack of competitiveness compared with other systems, it is hard sell in the market, operators must focus on procurement, to ensure that part of the terminal partners interests, to promote the growth of the industry chain.
The second phase of the network taking shape for the standard, the relevant end-stage start into the market. Concrete similar to the current TD. Fu-liang, this stage operators to encourage more enterprises to participate in the production end of production, increase product range to better meet consumer needs. At the same time, operators can reduce their own centralized purchasing select their own mistakes in performance and user development.
The third stage, with the deepening of competition results, increasing operator customization, such as the current GSM network, CDMA network. The reason is that operators are looking to the depth of cooperation with the terminal operators to improve the control of the industry chain, the formation of individual brands and differentiated services and improve customer service experience.
Through the first three stages to the fourth stage, the cottage there will be substantial. The reason is a great market demand, offer quick and tough business model to make cottage manufacturers get a larger profit margin. Fu-liang, now GSM mobile phone is at that stage. The WCDMA standard mobile phone will be a lot of "cottage" pay-liang, not just depends on the number of WCDMA users worldwide, while China Unicom in the final analysis depends on the number of users in the country to develop.
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